37 ready-to-run games that build real sales skills through doing — not sitting through another slide deck.
"Sales shouldn't just be about pressure; it should also be about play."
Most sales training books are 300 pages of theory. This one is 88 pages of tools you can use tomorrow morning.
Built by an actor and sales professional with nearly two decades of experience, 37 Sales Games gives managers, trainers, and team leads a ready-to-run playbook of engaging exercises that build real skills — from active listening and objection handling to empathy, negotiation, and closing.
Every game includes clear instructions, target skills, and ready-made Plug & Play scenarios so you can run a session with zero prep. Bonus video insights are built in throughout via QR code.
Run them in any order, in any meeting. Each game is completely independent — no prerequisites, no linear curriculum.
Industry-agnostic scenarios built into the book. If you're busy, just open and run — no custom prep needed.
Bonus videos from seasoned sales professionals embedded throughout via QR code.
Each game explains the science and reasoning so facilitators understand why it works, not just how to run it.
Four categories. Dozens of games. One playbook your team reaches for every week.
Build the habit of genuine attention — the foundation of every great sales conversation.
Sharpen pitch delivery, tone, conciseness, and confidence under pressure.
Train teams to read the room, build trust fast, and connect authentically with prospects.
Master objection handling, closing tactics, and persuasive frameworks that actually work.
Players retell stories in ever-shorter timeframes, drilling down to the most critical information.
Players must hold a 5-second pause after asking questions, forcing patience and active listening.
Host fires objections, players respond with the strongest stats, stories, or value-adds on the spot.
Players conduct an entire mock call — rapport, pitch, objection handling — using questions only.
One filler word ("um," "like," "uh") and you restart from the top. Builds composure under pressure.
A relay of objection handling — players build on each other's responses as one cohesive salesperson.
Players attempt a close after every section of the call. Changes the mindset around when to close.
Based on the Langer "copy machine" study — adding "because" to closes dramatically boosts compliance.
"The best growth happens when people don't realize they're growing. These games do exactly that; I've watched teams come alive, get sharper, and pull closer together all at once."
"Having a team spread across the globe, it can be difficult to find ways to consistently run engaging, fun, and impactful meetings. 37 Sales Games will provide you with the playbook to bring those important components to every call."
"I've seen a lot of sales training programs, but few that create this level of engagement and accountability. 37 Sales Games takes the theory out of sales training and puts it into motion, building habits you can hear on the phones the very next day."
"The most difficult part of learning is to pull on the teachings to drive adherence. 37 Sales Games does just that; a fun way to have your team flex the skills you want them using each call."
"In a remote environment, creating a fun and engaging atmosphere is essential for success. 37 Sales Games reinforces the habits and mindset needed for consistent high performance while fostering team camaraderie."
"37 Sales Games provides a thoughtful collection of engaging games to help move your sales to the next level. The games are not diversions from learning — they are the learning."
"Even modest increases in training across all members of an office can meaningfully enhance a team's knowledge about the firm's offerings, yielding a meaningful increase in recommendations to clients, and in turn, in sales."— Buell, Cai & Sandino, Harvard Business School
Read it on a flight. Run a game the next morning. Your team will thank you.
Buy on Amazon →Available in paperback · 88 pages · ISBN 978-1-0697116-0-1
